Variable Data Printing
One to one marketing using variable data digital printing personalizes each piece for your target prospect. Brochures, postcards, letters - you name it! Change the names, words, or product pictures that each person in your data base receives. Our experts can help you through the setup and explain the advantages of variable data printing. For more details - 585.704 7239
"several split-list cases where personalization outperformed static mailers by 50-100%. In another case, a magazine publisher used personalization to reach doctors who had not responded to any offer for three years or more. 6 to 18% responded to the personalized offer.(personalized communications generate) 60% lower cost per response."
- Print on Demand Institute
Full Color variable data digital printing - Express Press